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Singer Chike reveals why he has not been releasing songs

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Nigerian soul singer, Chike has revealed the reasons he has not been releasing songs.

The 29-year-old singer and songwriter made it known during an interview with popular media personality, Dadaboy Ehiz on Apple Music 1.

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Speaking on why he has slowed down on song releasing, Chike said; âI have toned down being an artist, and look at it from an executive perspective. The way music is here, itâs expensive â whether youâre pushing singles or projects, a lot of money is going to go down. I have been independent for the longest â you know I have my team, I have my people who handle management but Iâm basically independent â and with singles, itâs still going to be money spent and you just donât know for sure what the market wants to listen to.

âSo, if Iâm going to spend $50,000 in pushing an album, Iâm better spending on doing that than $20,000 on trying out different singles that just might not work. I mean as an artist it works for me, donât get me wrong, but then Iâm not the one whoâs going to consume the music. Itâs more of an executive decisionââ.

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